ROB NISH
Brand Marketing and
Experience Professional
CONTACT
EDUCATION
UNIVERSITY OF UTAH
Master of Business Administration
Bachelor of Arts – Mass Communication, Spanish Minor
DISNEY INSTITUTE
Graduate – Leadership Excellence,
Employee Engagement, Quality Service and Business Excellence
VOLUNTEERING
GRANITE CREDIT UNION
Supervisory Committee to Board of Directors (1/2020 – Current)
SEAT - Sports & Entertainment Alliance in Technology
Digital Marketing Committee
(1/2019 – 2022)
founder
ONE THIRTY EIGHT MARKETING, RESEARCH & CONSULTING (5/2017 – Current)
- Marketing, strategy, social media, advertising, PR, email, websites
- Key clients in motorsports, events, lifestyle brands and healthcare
vice president
Vivint Arena (7/2019 – 12/2020)
- Led social media, communication, PR and media efforts
- Led brand, customer experience, company common purpose and employee engagement initiatives
- Led arena, event and retail marketing including Utah Jazz Team Store and food/beverage
- Led marketing efforts for the Tour of Utah, North America's only professional cycling stage race
marketing director
Vivint Arena (9/2015 – 6/2019)
- Directed arena and event marketing including all digital and social media
- Launched new naming rights partnership
- Single-largest sponsorship agreement in company history
- Executed rebrand of NBA venue and directed brand creation and management
- Launched and managed website, social media platforms and email communications
- Increased social media following from last place to top 5 among all NBA arenas
- Directed “Arena Rising” brand/theme for $125 million arena renovation
- Directed renovation press events and managed all related PR
- Launched and managed renovation websites and digital sales platforms
- Managed third-party relationships including tech, print, digital, creative and advertising agencies
marketing and brand manager
Miller Motorsports Park (7/2010 – 8/2015)
- Created and executed event and experiential marketing plans for 1,000+ acre racing venue
- Launched four new consumer-facing high-performance driving programs and racing series
- Managed marketing relationships with Ford Motor Company, Yamaha, NASCAR, Lucas Oil, Ogio and more
- Managed marketing, social media, sales, sponsorship, and PR teams
- Managed third-party relationships including tech, print, digital, creative and advertising agencies
director of marketing anD promotions
Clear Channel Radio (1/2006 – 7/2010)
- Directed all marketing, social media, promotion, creative and sponsorship activities for group of radio stations
- Launched four new radio stations & websites including one of Utah’s first FM Latino music formats